BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:What Advertising Techniques Increase Stated Preference for Mic
 rotransit
X-WR-TIMEZONE:Central Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20261013T003915Z
UID:tag:localist.com\,2008:EventInstance_50886959271059
DTSTART:20260123T203000Z
DTEND:20260123T213000Z
DESCRIPTION:Abstract:\n\nMicrotransit is a form of responsive transit optio
 ns (e.g.\, vans\, minibuses) that connect transit customers to the main co
 mponents of the network (e.g.\, scheduled bus lines\, rail). The promise o
 f microtransit in the United States and Canada is that it could connect ot
 herwise disconnected parts of the city (e.g.\, low density suburbs) to the
  transit network thereby expanding the transit user base. However\, expand
 ing the user base to areas (and people) that traditionally have had a low 
 propensity to use transit involves more than a connecting to the system: I
 t requires effective advertising. We have ran a randomized trial testing t
 he effectiveness of social and personal financial advertising messages. We
  find that while both are more effective than a baseline ad\, the personal
  financial advertising message is the most effective. To do this\, we have
  expanded the statistical technique proposed in Smith & Wooten (2023) and 
 Smith & Wooten (2024) such that it can be used with survey data with censo
 ring on both the top and bottom box\, a common problem in Likert scale dat
 a.\n\nPart of the UNO Economics Seminar Series. This research seminar runs
  from 2:30PM-3:30PM. Appetizers at Inner Rail afterwards.
GEO:41.24425;-96.01524
LOCATION:Mammel Hall\, 117
SUMMARY:What Advertising Techniques Increase Stated Preference for Microtra
 nsit
URL;VALUE=URI:https://events.unomaha.edu/event/what-advertising-techniques-
 increase-stated-preference-for-microtransit
CATEGORIES:Lecture/Conference
END:VEVENT
END:VCALENDAR