"Incorporating AI-based assignments in marketing curriculum"

The speaker will be Dr. Birud Sindhav, Marketing and Entrepreneurship.

I will demo how a Principles of Marketing class assignment was done in a traditional way. Then, the same assignment is redesigned where students have to use AI tools to generate text and visuals.

I also designed a pedagogical study around this with Shannon Cummins and Yanhui Zhao as co-authors. We are working on the draft, but I should be able to share the preliminary results from the survey responses from the students. The variables of interest are improved output due to AI, effectiveness of the learning environment, satisfaction, and participation intention.

If unable to attend in person you can join virtually. Below is the zoom link.

https://unomaha.zoom.us/j/4025544109

Meeting ID: 402 554 4109

This event is open to ALL UNO Faculty and Staff.

Brown Bags are brought to you by the Faculty Development Council. If any questions contact Mary Hallin (mhallin@unomaha.edu; 402.817.8911).